I’m Ashley. And I help creatives, entrepreneurs and small businesses sound like the cat’s pyjamas*.
*If you’re not sure what I’m talking about give it a Google. Failing that, trust me, it’s the kind of writing you’re after – how else are you planning to look good online and get paid to do what you’re best at?
I’ve been a professional writer for over 5 years, and during that time I’ve helped lots of creatives, small businesses and entrepreneurial folks say the right thing at the right time – including the fab people at Interflora.
After graduating from Lancaster University with an International Law degree, I went out and got one of those highly coveted graduate jobs…as a sales assistant at a high street Jewellers. Boy did this bring me down to Earth with a bang. After a shaky start (I hated the job at first) I found I could sell really well – like here’s a £500 bonus and Gucci purse well – and was top seller for that year, all while working part time. Looking back, this job was one of the most valuable things I could’ve done, it taught me what makes people tick and what they need to hear to hand over their hard earned dollar. Real life sales experience wins over a book on selling any day. I’d go as far as to recommend a stint in sales for any wannabe copywriter. It’s THAT important.
Now I could sell ice to the eskimos (no I’m not bigger than a good cliché) I worked for a massive law firm in their compliance department. It really was as dull as it sounds. Aside from meeting one of my besties – sneaking off for a cup of tea and a bag of Malteasers got me through my time here – the sheer dullness of this job made me step back and consider what I really wanted to do in life. This is when an email from Yorkshire Graduates dropped into my inbox:
SALES & MARKETING EXECUTIVE
No experience needed, just entrepreneurial spirit. Web & App design company seeking to expand.
I applied and landed the job. This is the year that made me. Mitchell (the web designer and my new boss) showed me a digital world that totally absorbed me. I learnt how to build websites, market a business, the essentials of branding and how to write damn good copy. I’d finally found my ‘thing’ and with so many startups growing around me, I knew I had to take the leap myself. And here I am, writing this about page for you.
Best. Decision. Ever. (And the most fun, challenging and nerve wracking).
I live in Yorkshire in the same town where I grew up, it’s not as glitzy as city living but I’m near to family and the countryside so it suits me perfectly. I can also visit the town centre without feeling like a sardine. I live with my very practical husband (he’s an incredible joiner) and my 1 year old daughter Ivy – who is hands down the funniest person I know. What can I say, for one so young, the girl’s got personality.
"Ashley is a fantastic copywriter and demonstrates a real understanding of SEO while still writing compelling copy to engage the target audience.
She’s a real delight to work with and always delivers ahead of schedule. I highly recommend Ashley!"
"OMG I’ve only spent a quick 5 minutes reviewing my website copy but Ashley actually nailed it! She's worded everything I wanted to say but didn’t know how to, and done it perfectly! I’m nodding my head as I was reading through it.
Ashley is a very professional and approachable person, with a passion for helping businesses achieve greater sales through her exceptional copywriting skills. She has a keen eye for developing the perfect voice for your brand, reflecting the very best of your business and products/services. I would highly recommend Ashley to any business looking to establish a voice and brand to their customers, be it on a website, blog, sales brochure, or email."
Natalie ChappellZest for Media
"From start to finish, Ashley's approach to writing our new website has been professional and efficient! From the initial brief, she completely understood our objective. Ashley's writing style has absolutely captured our brand image and really interpreted that to the reader. I would have no hesitation in recommending to anyone!"