About Ashley

I’m a Yorkshire lass. I’ve lived in Yorkshire since I was born – I briefly left to study law in Lancaster for four years (what a boring place), but one of those years I lived in Maastricht which was much less boring. After spending all that time studying law I decided that I didn’t actually want to be a lawyer – I’d have to spend 40 odd years doing a job that literally sent me to sleep. A brief stint working for a web developer taught me the importance of good copy and the effect it can have. I spent a long time learning how to craft amazing copy and use it to grow a business. The key is to mix creative writing (storytelling) with the main elements of copywriting.

People often ask me how they can write about their business in a catchy, positive way to get their message out into the world, and it made me realise that I should teach this stuff too. When we tell a good story we connect, and that’s how businesses grow.

So, why did I stay in Yorkshire? Why didn’t I run off to London like many other millennials to seek my fortune?

Love I guess.

On AS-Level results night in Doncaster Walkabout, I met the man I’d go on to marry and have my beautiful daughter with, so at 17 I was done and dusted (not pregnant at this point FYI, I’ve only just had my baby girl. She’s almost 12 months now and is one of the funniest people I know). There was no need to go to pastures new to find my perfect man, but it meant staying in Yorkshire because that’s where he’d painstakingly built up his joinery business. The kitchens he fits are incredible by the way, you can see them on Instagram here – @nhoylandjoinery.

I did think we’d have to move at some point to get my career going though. It all happens in London right? That’s where most people seem to understand the importance of copywriting. Or is it? All I know is that there are trailblazing businesses all over the UK and I didn’t have to move to London to find them. I’m happy to stay here and build a writing business and career, and continue to work with amazing people from all over the place – that’s the beauty of an online business isn’t it. And I’ll continue to represent the North in all its loud and imperfect glory – there’s glitter beneath the grit, you just need to scratch the surface.

 

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