You’ve heard it before but I’m going to say it again:
If you want to be a better writer you need to read as much as possible.
Obviously this applies to fiction just as much as non-fiction, but I’ve focussed this list on non-fiction. You’ll find my favorite books on copywriting, writing in general and creativity.
If you’re short on time, you can download my quick guide on the 5 essentials of copywriting – which will take less than an hour to read – and soon have you writing like a pro.
Books about copywriting
This is another old one and a bit of a rite of passage for new copywriters. It’s one of the first books I read on the subject and is interesting because of the way it’s written. It’s a collection of letters from the author to his son during his time in prison, telling his son everything he knows about copywriting. He talks a lot about direct response copy but I’ve found you can take the principles and use them for any form of copy.
Books about writing
This book encourages you to move away from business jargon and all that stiff corporate rubbish and embrace creativity in writing. It argues that even though you might be writing for a business or brand it doesn’t mean it must be void of personality. Personality is essential if you want to engage your audience.
Ann makes the point that we live in a content-driven world which technically makes us all publishers. With attention spans at an all time low, she gives ways to make your writing connect in the online world where words are currency. I liked it because it’s interesting and practical.
I’ve had this book for years but only decided to read it a few weeks ago and I’m so glad I did. It starts with Stephen writing about his life which is interesting, but the sections on writing are the stand out bit.
This is a short book but it’ll give you the boost you need to pick up your pen and get going.
Books about creativity
This little book is full of anecdotes that give you a kick up the arse and have some faith in yourself. It’s also really nicely presented and different to anything else I’ve seen.
Gavin works for Aardman Animations and does freelance creative projects on the side. This book is his advice for how you can embrace your creativity and build a life from it. It’s hopeful and really enjoyable to read, especially when you don’t want something too heavy.
If you’re a writer, artist, or anything else that’s creative you must read this book. Steven writes about the thing pretty much all creatives face – resistance – and how to get past it.
There are so many more I could recommend but I’ll save that for another time. Feel free to share your favourites below, I’m always on the lookout for new books…
Photo by Thought Catalog on Unsplash